Celebrating 2018’s Pantone Colour of the Year
When it comes to colour, it’s pretty clear: Pantone knows what it’s talking about. For a good half a century, the Colour Institute has been the world’s foremost authority when it comes to colour – so when Pantone announces its Pantone Colour of the Year, the world of industry across the entire spectrum takes notice.
And here at Amellee, we’re particularly excited about 2018 – because the new Colour of the Year is one of our absolute favourites.
Specifically, it’s Ultra Violet 18-3838 – but (unless you’re a Pantone colour connoisseur) that may not mean a lot to you. For the mere colour enthusiast, we’re talking a very special purple hue which – according to Pantone – is a shade that is “dramatically provocative and thoughtful”.
We couldn’t agree more that Ultra Violet 18-3838 is the perfect way to get stuck into 2018. Nodding to feminism, inspiration and innovation, it’s a purple that is much more than just any old purple. Embedded within are political and social messages about women’s rights, including the current #MeToo movement.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design,” said Laurie Pressman, vice president of the Pantone Color Institute.
Absolutely. This purple stands for sisterhood, solidarity, the suffragettes, and the ongoing struggle in 2018 and beyond. It fires memories of the groundbreaking 1983 novel The Colour Purple, Prince’s brilliant Purple Rain, Jimi Hendrix’ Purple Haze, and purple’s long association with being bold, brave and creatively brilliant.
So how can you celebrate purple with Amellee? One word: Amethyst
The purple quartz has been boldly worn since even before the Ancient Greeks thought it prevented them from becoming drunk. Today, beautiful dark amethyst from Bolivia is powerful and protective. And the remarkable clarity of African amethyst opens up the divine by connecting the physical to the higher realms.
But most of all, purple – Ultra Violet 18-3838 or not – is most certainly beautiful. Just like you are.
And Pantone, we applaud your brilliant choice.
Shop the Amellee Amethyst Collection Now.
Check out our Favourite Amellee Amethyst Pieces: